Privacy policy
Last updated: {{UPDATED}}
Contents
1. Who processes the data
The party responsible for processing the data (data controller):
2. What data we collect
| Category | Example | Purpose |
|---|---|---|
| Account data | e-mail, name, country, hashed password | Creating the account and signing in |
| Search data | the photo, link or text query you submit | Finding the product |
| Body measurements | chest, waist, hips, body type (optional) | AI Fit Score and recommendations |
| Personal photos | the photo you upload for a virtual try-on | Virtual try-on only |
| Usage data | search count, wishlist, plan | Managing limits and improving the service |
| Payment data | subscription status, payment date | Managing the subscription |
We never see or store your card details — payments are processed by a licensed payment provider.
3. How images are processed
This is the most sensitive part, so we explain it separately:
- Search photo: the clothing photo you upload is turned into a digital “fingerprint” (a vector) by an AI model and compared with our catalogue. The photo itself is not stored permanently on our servers.
- Virtual try-on photo: your own photo is sent to a third-party AI service and a result image is generated. This happens only with your explicit consent.
- Your photos are not used to train artificial intelligence models.
- Your photos are not used for advertising and are not sold.
- Photos on our servers are deleted automatically after {{RETENTION}} days; you can delete them immediately at any time from your profile.
4. Legal basis
- Performance of a contract — for account, search and subscription services
- Consent — for processing photos for a virtual try-on and for the newsletter
- Legitimate interest — security and preventing abuse
- Legal obligation — accounting and tax records
5. Third parties
| Party | What for | What is shared |
|---|---|---|
| Virtual try-on service | Generating the try-on result | The photo you upload and the product image |
| Payment provider | Subscription payments | E-mail, subscription details |
| Hosting provider | Running the server | Technical data |
| Partner stores | Following a purchase link | Only anonymous click data |
We never sell your data.
6. Retention period
- Account data — for as long as the account is active
- Virtual try-on photos — {{RETENTION}} days
- Search log — 12 months (anonymised for statistics)
- Payment records — the period required by law
7. Your rights
You have the right to:
- Access your data and receive a copy of it
- Incorrect data rectify
- Delete your account and your data (profile → delete account)
- Your consent withdraw
- Object to and restrict processing
- To a supervisory authority lodge a complaint
Requests: {{PRIVACY_EMAIL}} — we reply within 30 days.
8. Security
Connections are encrypted with 256-bit SSL, passwords are stored with a one-way algorithm (bcrypt), and server access is restricted. Even so, no system on the internet is 100% secure — we recommend using a strong password.
9. Children
The service is not intended for people under 16. If such an account is found, it is deleted.
10. Changes and contact
When the policy changes, the date on this page is updated, and for significant changes we send an e-mail.
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